Strengthening Its Role as a Digital Pioneer: Sanitas Embraces the Digital Business Card

Bringing The Role of a Digital Pioneer to Life in Personal Interactions

Sanitas is a digital pioneer in the Swiss health insurance industry. Its commitment doesn’t stop at digital services or online portals; it should also be reflected in personal customer interactions. Sanitas therefore wanted to start exactly where interactions occur and are used today: in everyday digital life. Contact information should therefore be accessible digitally at any time, not just via traditional business card.

Sanitas was looking for a solution that would not only highlight its commitment to digital engagement, while also offering a modern networking experience that keeps contact information readily available and allows it to be easily saved to a smartphone.

mesoneers Digital Business Card for Modern Networking

In collaboration with mesoneer, Sanitas launched a pilot project. The digital business card was initially introduced specifically for sales staff and members of executive management, who frequently interact with customers in person.

The primary focus was on one thing above all else: making contact information easier and more effectively accessible. The business card makes it possible to provide contact information immediately without any disruption in the user experience. All information can be saved to a smartphone in just a few seconds via a QR code, NFC card, or link in an email signature. Thanks to easy integration into mobile wallets, users always have their own business card at their fingertips. At the same time, the company-specific branding ensures that Sanitas is consistently portrayed as a modern and innovative brand in its digital presence.

The pilot project evolved into a scalable solution. Today, 127 Sanitas employees in sales, field service, product management, account management, and various roles involving external touchpoints use mesoneer’s digital business card.

More Impact Through Networking: Where Contacts Are Present

For Sanitas, the digital business card has become a popular and modern networking solution: contacts are available directly on the smartphone and remain visible. This increases the likelihood of customers will reach out again, while Sanitas’ commitment to digital innovation is evident at every touchpoint.

The solution also supports the sustainable use of resources. Sanitas has been reducing its use of printed materials for some time now and is focusing on digital alternatives. The digital business card promotes this approach by significantly reducing the need for traditional business cards and conserving resources.